Blink- By Malcom Gladwell
What was the first thought that crossed your mind when you read the title? blink? Is it about an article that explains the bat of an eye? What if a split second was all it took your brain to generate a set of posit on what it would be? (Yes keep thinking, I might be talking about the birth of the first-impression-is-the-best-impression theory). The book blink- the power of thinking without thinking by Malcom Gladwell explains the de facto thinking within our heads as ‘the backstage process’ of the human brain. How we unknowingly frame our opinions and make concrete decisions.
Gladwell starts by directly introducing us to the concept of rapid cognition, where he writes about how fast the brain can jump to conclusions by processing data based on stored information of past experiences. He portrays instances which show us how and why intuitions can be fully trusted by explaining many case studies. Going deeper, he tells us about ‘Thin-slicing’, an activity of separating input into chunks, which help in processing information and make rapid decisions. Also shows us the importance of focusing on the right slices to use while making a decision that will be much easier to make with higher efficiency.
He feels that biased judging and the stereotype-the-thinking factor evolved through time plays a major role in decision making; which he explains to be the pull-down factor of this process. Backing up his Statement that the best decisions are made by little pieces of high-quality information, he also quotes instances where instantaneous decision making had failed because of the perception at the instant, which he proves by drawing similarities between autism and sudden adrenaline-generating actions. This, by carefully understanding the brain, can help us apply them in decision-based events
in our real life. Lastly he speaks about how vision can dominate our decisions by showing statistical